Award-Winning Dealer of Excellence | J.D. Power 2025

The J.D. Power Dealer of Excellence Program^SM reflects the commitment and dedication of select retailers to provide their customers with a purchase experience that meets today’s consumer expectations.

Not all dealerships can qualify. Those that do must pass a rigorous process:

First: J.D. Power limits the percentage of eligible dealerships by nameplate based on each brand’s performance in the most recent J.D. Power Sales Satisfaction Index (SSI) Study^SM. Only about 20% of franchised dealerships are eligible for consideration under the J.D. Power Dealer of Excellence Program.

Second: Interested dealerships must rank among their brand’s top performers in key customer satisfaction areas consistent with measurements found in J.D. Power’s Sales Satisfaction Index (SSI) Study^SM.

Finally: Once a dealer passes the initial screening, U.S. and Canada J.D. Power Dealer of Excellence applicants must complete, and pass, an in-dealership process verification, which focuses on eleven (11) J.D. Power Best Practices. Passing dealers must be able to demonstrate a minimum of nine (9) out of the eleven (11) criteria.

Dealers of Excellence who achieve certification for multiple years are identified as follows:

• 2 Years: Silver Dealer of Excellence
• 3 Years: Gold Dealer of Excellence
• 4 Years: Platinum Dealer of Excellence
• 5 Years or More: Diamond Dealer of Excellence

When you choose to visit a J.D. Power Dealer of Excellence you can be confident the sales team will be just as committed to providing an exceptional experience as they are to selling a vehicle.