  Nissan’s celebrated Heisman campaign returns for its 16th year, introducing new athletic stars alongside the brand’s newest vehicles. The 2026 "Tell Them a Heisman Sent You" program takes on a fresh format, highlighting extended YouTube episodes paired with 30-second broadcast commercials during college football matchups. This character-driven episodic series features legendary Heisman winners competing for the title of Nissan's ultimate ambassador while showcasing a thrilling lineup of modern models.
Featured Athletes and Star Debuts
This engaging video series mixes iconic football legends with emerging talent, including Travis Hunter, Derrick Henry, Tim Tebow, Eddie George, Barry Sanders, and Jim Plunkett. Highlighting the roster is the latest Heisman Trophy winner and 2026 No. 1 overall draft pick, Fernando Mendoza, who makes his first campaign appearance alongside the brand-new 2027 Nissan Rogue Hybrid.
Highlighting Nissan’s Latest Lineup
In addition to the 2027 Rogue Hybrid, this campaign puts a spotlight on the durable Nissan Frontier PRO-4X, the sophisticated Nissan Rogue Platinum, and the adaptable Nissan Pathfinder. The participating athletes chose each specific model for its impressive performance, utility, and widespread appeal.
Campaign Schedule and Streaming Channels
"Tell Them a Heisman Sent You" kicked off on September 4 during the first week of the college football season. It will air throughout the autumn on ABC, ESPN, Fox, NBC, and Amazon Prime's Thursday Night Football. Extended episodes are available to stream on YouTube, complemented by sneak peeks and behind-the-scenes content on Nissan's social media platforms.
Experience Nissan in Cerritos, CA
Recognized as the fastest-growing mainstream auto brand over the last 11 months, Nissan is carrying strong momentum across its entire vehicle portfolio. To check out these featured models firsthand or to find your ideal ride, visit us at Cerritos Nissan today.