Cerritos Nissan

Nissan’s celebrated Heisman campaign returns for its 16th year, introducing new athletic stars alongside the brand’s newest vehicles. The 2026 "Tell Them a Heisman Sent You" program takes on a fresh format, highlighting extended YouTube episodes paired with 30-second broadcast commercials during college football matchups. This character-driven episodic series features legendary Heisman winners competing for the title of Nissan's ultimate ambassador while showcasing a thrilling lineup of modern models.

Both the Nissan Armada and Nissan Murano were celebrated as segment leaders in J.D. Power’s 2026 APEAL Study. The Armada tied for first place in the Large SUV segment, while the Murano claimed top honors in the Midsize SUV category. Evaluating vehicle owner satisfaction during the initial 90 days of ownership, the study measures essential factors including interior comfort, styling, usability, and dynamic driving performance.

Newsweek readers are always excited to express their views on today's premier vehicle brands, and they have done it again for the 2026 model year. Nissan recently earned victories across seven Readers' Choice categories, representing an incredible accomplishment for an automaker dedicated to excellence. Drivers certainly took notice in 2026.

Most people are well aware of the reputable accolades handed out by U.S. News & World Report. While automakers do not necessarily design vehicles solely to win these titles, landing a spot on the list is a clear indicator of outstanding engineering and design. For this model year, the Armada PRO-4X successfully secured its position, and Nissan's highly popular Rogue also emerged as one of the major winners.